Summary and Highlights
Accredited public relations practitioner with more than 20 years of strategic and integrated marketing and communications, business, and project management experience in industries including healthcare, visual arts, commercial real estate development/management, local government, healthcare, and an agency environment.
• Public Relations
• Internal Communications
• Media Relations
• Crisis Communications
• Social/Digital Media
• Brand Management
• Strategic Communications
• Project Management
• Budget Development and Oversight
• Property Management
Director of Public Relations REMSA Health
September 2021 - present
Strategies related to protecting and promoting the brand and reputation of the organization through proactive and transparent communication
Identify, expand and create opportunities for engagement, promotion, dialogue and relationship-building across all audiences and communication platforms
Public Affairs Manager REMSA (Regional Emergency Medical Services Authority
September 2017- September 2021
Retail Property Management Consultant
July 2017- December 2017
Senior Account Director KPS3
March 2016 - July 2017
Account lead including creative strategy, branding, all media relations, issue management, special projects, digital and social media, and budget management for the Regional Emergency Medical Services Authority (REMSA), Dermody Properties (a national industrial real estate developer), Moana Nursery and Truckee Meadows Community College - Nevada’s Apprenticeship Project
Account lead including media buying strategy and trafficking, production management, media relations, budget management, and social media for Truckee Meadows Community College, Governor’s Office on Economic Development, The Summit and the Reno-Sparks Association of REALTORS.
General Manager Bayer Properties
November 2012 - March 2016
Ensure the safe, successful and continuous operation of 600,000 SF outdoor lifestyle shopping center. Staff, direct and develop permanent and contract personnel to effectively execute security, maintenance operations, and marketing.
Prepare and execute business plans and operations and capital expense budgets. Administer an annual budget in excess of $3.4MM. Forecast long-term capital budget needs. Identify and implement strategies that will contribute to profitability.
Generate and present timely and relevant reporting for leadership and ownership. Represent ownership to tenants, visitors, and the community.
Results: Renegotiated service contracts resulting multi-year savings of $81K. Secured the center’s first, inline short-term and common area leases resulting in a $22K increase in NOI.
Assistant General Manager Bayer Properties
April through October 2012
Identified and fostered strategic partnerships and business relationships throughout the community.
Interpreted and enforced lease covenants; ensured timely collection of rents, sales reports, insurance certificates and other lease-required documents.
Continued to fully administer the annual marketing, communications, and special events plan.
Area Marketing Manager Bayer Properties
July 2009 - through April 2012
Developed, implemented and measured a wide variety of marketing events and programs aimed at matching brand position and driving sales. Administered a $100K special events budget as part of a $440K overarching marketing/promotions budget.
Served as the organization’s primary spokesperson. Provided oversight and direction to public relations agency.
Identified and fostered strategic and mutually beneficial community and civic partnerships.
Director of Communications Nevada Museum of Art
July 2008 - July 2009
Public Relations Business Partner II Renown Health
September 2004 - July 2008
Communications Associate Nevada Museum of Art
September 2001 - September 2004
Public Information Assistant City of Sparks
January 2000 - August 2001
Education and Accreditation
Nationally Registered Emergency Medical Technician Reno, Nevada
Accreditation in Public Relations
University of Nevada Reno Reno, Nevada
Bachelor of Arts, With Distinction, Journalism
Emphasis: public relations; Minor speech communication
American College of Greece Athens, Greece
Evergreen Community College San Jose, California